Welcome to the WSU Strategic Planning Initiative blog

My name is Cindy Claycomb. I am a Professor of Marketing at Wichita State University in the W. Frank Barton School of Business. Usually I spend my time teaching students and reading and writing about marketing topics that interest me. This year, however, at the request of WSU President Dr. John Bardo, I am co-chairing the strategic planning initiative for WSU.

I created this blog to help those with an interest in WSU see what’s going on during this process, to encourage dialogue about the process, and to allow me to express my thoughts and ideas about the process. Occasionally I will invite guests to blog here so you can see the process from a perspective different than mine. I hope you will join me in this journey.